to Boxere!

We're all about bringing you the comfiest, most stylish men's underwear out there. Born in the midst of 2020's lockdowns, Boxere is more than just a brand – it's a story of family, resilience, and a little bit of rebellion against the 'uncomfy' norms of men's undies.

Our Story: A Family Bond, Reinvented in Style

It all started when our founder, Pete, found himself at a crossroads during the first COVID lockdown. Faced with redundancy, he saw a silver lining: a chance to team up with his dad and shake up the world of men's underwear. Growing up, Pete was super dissatisfied about his boxers – mainstream brands just don’t cut it; they often compromise comfort for cheap materials and poor quality.

So, Pete and his dad got to work. They wanted to create something that felt great, looked cool, and was kind to your skin. Enter "Boxere O.G" our very first line of boxer briefs that were a total game-changer. We’re talking about the kind of comfort that makes you forget you're even wearing them.

Not Just Comfy, But
Stylish Too

We quickly realized that to stand out, we had to be more than just comfortable. So, in 2023, we upped our game and rolled out the "Boxere Limited Edition" – where top-notch comfort meets killer style. And we didn’t stop there! "Boxere 2.0" will come next, bringing you the best of everything we've learned, with some rad new features.

Commitment to Sustainability, and Giving Back

Here at Boxere, we’re a diverse bunch, and we love it! We celebrate diversity in all its forms and are dedicated to creating a brand that reflects the varied and vibrant world we live in.

We’re also super passionate about our planet. Our pledge? To keep things green and clean. That means sustainably sourced, earth-friendly materials for our underwear that not only last but also support your ‘jewels’ in every situation. It's all about making choices that are kind to our planet while keeping you comfortable and stylish.

And we’re all about giving back. Part of our profits go to testicular cancer charities, a cause we hold dear. But that’s not all – we’re also committed to supporting various initiatives that promote sustainability and environmental well-being.

Join the Boxere Revolution

So, jump on board with us! Whether you’re here for the unmatched comfort, the on-point style, the diverse and eco-friendly ethos, or just to be part of a community that gives a hoot, we've got your back (and your front!). Let's make the world a better place, one pair of boxers at a time.